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Probability For Beginners : Building a Foundation

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Dan Martell, Co-Founder of Flowtown Introduction to Social Media Marketing How to use social to launch, position your messaging and get distribution. Foundation: Keywords and Position Take a Guess Deal in High Volume Utilize Tools Stew Langille, Vice President of Marketing at Mint.com Creating Engaging Content Creating content in a variety of mediums – writing blog posts, engaging tweets or video/podcast/etc. Content is King Talk about the problem, not about your solution Distribution Engaging blog writing / tweeting Writing great headlines Laura Lippay, Search and Social Marketing Consultant Improving Your Search Rankings With Social Media A look into how search and social interact with each other Using Search to Own Social Control the Discussion Feed Traffic Back Social Sucess Search Visibility Writing great headlines Jeff Widman, Founder of Brandglue.com Leveraging Your Audience to Increase Your Reach What makes people want to share? How to make your content shareable – technically and psychologically. Social Means Sharing Make it easy Ask at the right time Social Proof Building Twitter Followers Website Build an Initial List Jonathan Strauss, Co-Founder of awe.sm Optimizing and Measuring Your Impact This section is focused on the metrics and analysis side of social. Conversion Metrics Simple URL tracking Social Conversions Word of Click Email to share What should you track?

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