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Traditional methods of marketing and advertising such as TV, radio and newspaper advertising are becoming less and less effective but the cost of using these media still remain high. Small businesses in Trinidad & Tobago are facing greater and greater competition in the market place and cannot afford to waste precious resources on advertising and marketing methods that yield poor results. New and creative means, therefore, of building and maintaining a loyal customer base must be used to ensure the survival and success of any small business in today’s environment.Text Message marketing is a highly effective and low-cost means of building and maintaining a loyal customer base that inevitably results in increased sales. This marketing method has been in use in developed countries for over 10 years now, but is very sparsely used in Trinidad & Tobago. The reason for this is that the mobile carriers have made the barrier to entry for Text Message marketing services very high, being plauged with high costs, poor ease-of-use and difficult sign-up procedures.But these problems end now with this course.In this course, you will learn how to run a successful Text Messaging marketing campaign for your small business and do so at very low cost. You will also see how easy it is to get started, in as little as a couple of days. The end goal is to increase your sales by growing your customer base and we will show you how easy it is to do that in this course using Text Message marketing.

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