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LATEST UPDATE: August 2015 Entrepreneur’s Guide to Creating Facebook Fan Page Content Learn the secrets of crafting winning content for your fans on Facebook. With a solid content strategy, you will be able to build bonds with your fans and drive free viral traffic to your page. Create an Effective Content Strategy that Speaks to Your Fans Identify with your audience so you can speak their language Know how to find content that will trigger viral engagement Learn how to outsource your fan page management Fall in love with your fans, not your products In this course, you will learn about a fundamental law that applies to every business (and life)– the ‘œStrategy Of Preeminence” by Jay Abraham. You will understand how to research your audience, speak their language, and expose them to content that they want. In this course, you will understand how to research your audience, speak their language, and expose them to content that they want. Contents and overview The course will begin by teaching you how to be a leader–an authoritative, consultative force–in your marketplace so your fans trust your knowledge. You will be able to shift your position from selling to leading. Next you’ll learn how to define your audience so you can provide solutions to problems, speak their language, and drive targeted traffic. You will be walked through a 4-step action plan to identify and define the target audience with a data-driven approach. You’ll be shown how to use Facebook Audience Insights, so you can find out detailed information about an audience in a specific niche market. You’ll be taught what kind of content to post, what the ideal length is, and when to post. Two lectures will reveal 10 easy-to-implement strategies to boost fan engagement instantly. These strategies will trigger viral fan engagement, which will result free viral traffic. Delegating fan page management is next. You will learn about which deadly pitfalls to avoid, and what the best resources are to find and hire a community manager. Towards the end of course, you will be shown Likealyzer. This a free tool to measure the performance of your fan page, so you identify what metrics should be optimized to achieve maximum fan engagement and reach. By the time you complete this course, you will be in a position to leverage your businesses and trigger viral engagement and traffic.

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