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Nowadays, social media ROI has become one of the most discussed and current topics around marketing, communication and digital media professionals. I decided to introduce you to the basics of social media ROI, so you can start your learning journey along this topic. This is a very short course comprising a total of thirty minutes of videos explaining which concepts you need to master in order to develop a social media presence: there are linkages to strategy, marketing, communication and the financial outcomes. In the second part, ROI is explained on its raw hard metrics appearance: the costs and benefits of social media. So, if you are into social media and are interested in knowing what is the social media ROI, how it fits into your strategy and company objectives, and want to understand how it should be calculated, then this is your starting point.

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