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Are you thinking of studying a CIM qualification but want to enter at a higher level? Are you currently working alongside marketers and want to up improve your own knowledge and expertise? Perhaps you are even looking to leapfrog into the marketing arena and want a foundation to kick start this? If you have answered ‘˜yes ‘™ to any of these questions then the Marketing Accelerator short course could be for you. Covering core marketing theory and fundamental ideas, the Marketing Accelerator course will provide you with: The knowledge and skills to apply marketing concepts The course also explores the role of the marketing audit and provides guidance on how to analyse an organisation ‘™s internal and external environment. An understanding of auditing, it is crucial to then develop a marketing strategy that takes into consideration the organisation ‘™s core aims and objectives Communication is the visible element of marketing and is what most people think of when they consider ‘˜marketing ‘™ as a concept or a discipline. The Accelerator introduces the different communication theories and explains how they can be incorporated into an overall marketing strategy. You will also explore the different types of marketing including Transactional Marketing (the ‘˜traditional ‘™ sales approach focused on generating volume sales) and also Relationship Marketing which seeks to create profitable relationships with customers and stakeholders The core concepts and principles of marketing are applicable to all areas of business from fast moving consumer goods (FMCG) to business-to-business (B2B), Not-for-Profit organisations and international contexts. Unmeasured and inaccurate marketing activity is waste of valuable resources. This short course provides you with the knowledge needed to understand this fundamental area of business. Research and Information helps marketers to make better decisions, both short- and long-term and will help make sure that your marketing activities result in the desired return on investment and furthermore, give you the power to push your brand further.

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