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Research has shown that in ordinary conversation, people use between six and nine metaphors per minute. That’s one every ten to 12 words.But why are they there? What can they tell us about what people are really thinking and feeling? And how can you start to notice them in everyday conversation, so that you can use them?As you probably already know, metaphor provides a powerful influencing tool. The greater your facility with metaphor, the greater your persuasive power.These new insights can be put to use in changing lives for the better; to improve your relationships; to engage in deeper and more constructive conversations; and to help people get better results in their work.”For anyone wanting to become more perceptive, more expressive, more influential and more persuasive, this will have a profound effect.” Peter Wright, Devon, UK

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