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Introductory Sport Psychology


As surprising as it seems – no one actually buys what you have to sell – merely because you want to sell it to them. Whether it ‘™s financial planning, consulting services or IT software – they won ‘™t buy it just because you can show it to them. But there are two things people do actually buy. The first of these is a solution to a problem. People will buy a service from you because they believe it will solve particular problems for them – and help them reach their desired outcome. How your particular service works may not really matter to them – as long as it delivers the results they want.The second thing people buy – is actually – you. Once they ‘™ve decided that they have a problem that they need fixed – then they come to a decision about who could fix it – or help them fix it. Now – if you ‘™ve made a point of telling them all about your business and services – they may feel you ‘™re too focussed on yourself and your own needs to be able to care about them and to help them. So they ‘™ll think you ‘™re simply trying to sell them something (which you are!) – and they ‘™ll start to resist in all sorts of ways.</p></p>

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