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Being good at what you do professionally, and being good at selling what you do – usually requires two completely different skills sets. And one of the first steps to selling your products or services really effectively is knowing – and being able to communicate succinctly and confidently – what you can offer a potential customer which differentiates you from anyone else. This is sometimes called ‘œan elevator speech ‘ – the idea being that you can deliver this statement within the average 20-30 second elevator ride. Most people call it a CVP or Customer Value Proposition. We think there ‘™s a better name – your Compelling Value Proposition. The customer piece is obvious – indeed who else would you be demonstrating your value to? But compelling has a deeper meaning – it ‘™s about your belief in what you do for your customer.</p></p>

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